Basically because no one else was doing it.  Mike and I both really wanted to listen to a well done ultrasound podcast similar to the podcasts out there such as EMRAP, EMcrit, and ERCAST.  However, it wasn’t out there, so after our Fellowship training (University of Utah) we decided to do it ourselves.
Also, we believe very strongly in a quote by E.B. White that goes:
If the world were merely seductive, that would be easy.  If it were merely challenging, that would be no problem.  But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world.  This makes it hard to plan the day.
Because we want to do it all and see it all, we try to say no to any project that doesn’t meet two requirements: 1. Being super fun  2. Making a difference.

Non-Ultrasound trivia:

Mike and Matt have placed 1st (Twice) and 2nd in the last 3 consecutive Winter MEDWARS in Park City Utah.  (Medwars: Medical Wilderness Adventure Race Series)